In the wake of WWII, Hollywood was having an increasingly powerful impact on what people wore. The Ray-Ban Wayfarer model was launched in 1952, and once they had been seen on screen legends such as James Dean in 1955’s Rebel Without a Cause and later on Audrey Hepburn in 1961’s Breakfast at Tiffany’s, Ray-Ban Wayfarer became one of the most instantly recognizable fashion accessories ever.
All the while, Ray-Ban continued to innovate. Introduced in 1953, Ray-Ban Signet sunglasses feature an eye catching gold or silver frame with horizontal bands at the nose bridge, front corners, and ear stems. The original Ray-Ban Signet would spawn multipleupdates, including the 2011 Ray-Ban Johnny Marr’s Limited Edition customized by the guitarist for the legendary British indie rockband The Smiths. Further innovations of the 1950s included the G-15 gray lens (1953) - a neutral gray lens giving true color visionand exceptionally comfortable protection even in most dazzling glare - and a fourth metal frame style, the Ray-Ban Caravan (1957), asquarer version of the Ray-Ban Aviator later worn by Robert De Niro in 1976’s Taxi Driver. A dedicated women’s range was introducedin 1958, including frames in different colors with decorative flourishes that kept pace with contemporary fashion.
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